If you own a restaurant, you know how important it is to maintain a good reputation to attract and keep customers. Online reviews are a powerful tool that can influence the success of your business. Below, find out how online reviews can influence your restaurant's success and how you can manage them to improve your online reputation.
Online reviews can directly affect customers' decision to choose a restaurant. One study revealed that 91% of consumers read online reviews before visiting a business. In addition, 84% of consumers trust both online reviews and personal recommendations.
Negative reviews can be detrimental to your restaurant's success. One study showed that 57% of consumers would not choose a restaurant with a rating of less than 4 stars. In addition, a single negative review can cost up to 30 potential customers.
But all is not lost. You can manage online reviews to improve your online reputation. First, make sure your customer service and food quality are excellent. Then, encourage satisfied customers to leave online reviews on sites like Yelp, Google and Facebook. It is also important to respond to reviews, both positive and negative, to show that you value your customers' opinions.
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